Nelson entrepreneur rejoins Lord Sugar on The Apprentice

First published in News

ENTREPENEUR Matt Riley is returning to Britain’s most infamous boardroom as one of Lord Sugar’s trusted business advisers for the grand finale of the BBC’s The Apprentice.

The 38-year-old rejoins Lord Sugar as one of four guest interviewers, drafted in to grill this year’s candidates on their own entrepreneurial ideas and business plans.

In what has been dubbed one of the most closely contested series ever, the four finalists will face the ultimate interrogation as they endure the dreaded interview stage where they will be cross-examined by Lord Sugar’s most formidable associates.

The successful candidate and their winning business idea will go into partnership with Lord Sugar, receiving investment worth £250,000.

Embarking on his second spell alongside Lord Sugar, Mr Riley, the chief executive officer and founder of Nelson-based Daisy Group, admits that the calibre of this year’s candidates was much higher than last year.

And his assessment on this year’s Apprentice hopefuls coincides with the announcement that his own company is recruiting for apprentices of its own, with the launch of Daisy Group’s Apprentice Scheme.

Mr Riley said: “The calibre of candidates was genuinely much higher and I think they have really learnt from last year’s programme. They presented business plans that were well thought through and generally there was a much higher standard on show.

“As we enter a double dip recession, it is more important than ever that people display an entrepreneurial spirit and it is encouraging that we have young business people out there who have the ideas and drive to build their own success.”

Mr Riley, who began his own career on a YTS apprentice scheme in 1990, now leads the successful Daisy Group, which provides technology and communications to more than 75,000 business customers and employs 1,500 people.

Backing the government’s new £80m ‘StartUp Loan’ scheme for business support, Mr Riley is also playing his own part.

He said: “I started my own company over a decade ago from nothing and in that space of time have taken Daisy from my garage to having 1,500 employees.

“For every business that we can encourage and support, there is the potential for employment. If you can employ an extra person, just one, that’s a success for the UK and our economy.

The Apprentice final airs on Sunday at 8.30pm on BBC One.

Comments (9)

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3:13pm Fri 1 Jun 12

MJA says...

Try not to forget that it's only entertainment not the real world.
Try not to forget that it's only entertainment not the real world. MJA
  • Score: 0

3:40pm Fri 1 Jun 12

juanbbien says...

Yes apparently there is hostility from his regular staff towards these show ponies and they are allotted menial jobs,every seems to think that they follow sugar around gleaning ever bit of commerce available,it's just another reality show for the gulible to lap up
Yes apparently there is hostility from his regular staff towards these show ponies and they are allotted menial jobs,every seems to think that they follow sugar around gleaning ever bit of commerce available,it's just another reality show for the gulible to lap up juanbbien
  • Score: 1

3:42pm Fri 1 Jun 12

sean_brfc says...

It is pretty funny though.
It is pretty funny though. sean_brfc
  • Score: -1

4:33pm Fri 1 Jun 12

Norm de Plume says...

This is the same Matt Riley and Daisy Communications who continue to make money by charging people to ring their doctors on 0844 numbers.
This is the same Matt Riley and Daisy Communications who continue to make money by charging people to ring their doctors on 0844 numbers. Norm de Plume
  • Score: 2

5:00pm Fri 1 Jun 12

Redbike says...

Norm de Plume wrote:
This is the same Matt Riley and Daisy Communications who continue to make money by charging people to ring their doctors on 0844 numbers.
And the Surgeries are fully aware and compliant as they get a portion of the profits - they in fact will commission firms like Daisy for this type of service.

This is same Daisy that has lost £25m in 2010 and £15m in 2011 btw - Mmmm, who should be advising who? :-)
[quote][p][bold]Norm de Plume[/bold] wrote: This is the same Matt Riley and Daisy Communications who continue to make money by charging people to ring their doctors on 0844 numbers.[/p][/quote]And the Surgeries are fully aware and compliant as they get a portion of the profits - they in fact will commission firms like Daisy for this type of service. This is same Daisy that has lost £25m in 2010 and £15m in 2011 btw - Mmmm, who should be advising who? :-) Redbike
  • Score: 2

8:22pm Fri 1 Jun 12

juanbbien says...

Yes Lord sugar,no Lord sugar,three bags full Lord sugar,**** lickers.
Yes Lord sugar,no Lord sugar,three bags full Lord sugar,**** lickers. juanbbien
  • Score: 1

5:36pm Sun 3 Jun 12

NelsonAsianButProudBritish says...

it's a shame this plonkers back i was planning on watching that but never mind...
it's a shame this plonkers back i was planning on watching that but never mind... NelsonAsianButProudBritish
  • Score: 1

5:37pm Sun 3 Jun 12

NelsonAsianButProudBritish says...

it's a shame this plonkers back i was planning on watching that but never mind...
it's a shame this plonkers back i was planning on watching that but never mind... NelsonAsianButProudBritish
  • Score: 1

2:14pm Wed 6 Jun 12

ROBERTSLUMDWELLER123 says...

And Who Gives S..t????
And Who Gives S..t???? ROBERTSLUMDWELLER123
  • Score: -1

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