AN entrepreneur who designs bespoke children’s car seats is hoping to establish links with top marques such as BMW, Porsche and Mercedes.

Plush, based in Church Street, Clitheroe, attended the London Motor Show this summer, just two years after being launched.

It was started by Susie Wilson, formerly financial director at DH Stainless in Clayton-le-Moors.

She had the idea when she could not find a child’s seat to match the interior of her BMW.

She said: “I have a BMW Z4 and when I was looking for a car seat for my six-year-old daughter, I realised there were no seats to match the interior in my car.

“I’ve always been car mad and have an eye for fashion and design so when I discovered the gap in the market, the idea for Plush was born.”

Her company is in discussions with BMW Germany, Porsche and a number of luxury car dealerships about becoming stockists.

Ms Wilson has always nurtured a passion for cars and with a keen eye for fashion and design, the way forward was clear.

She added: “We all spend a lot of time in our vehicles and I feel they tell a story about the individual.”

UK law states that children must use a child car seat until they’re 12-years-old or 135cm/4ft 5in tall, whichever comes first.

However, safety experts recommend that a child car seat is used for all children under 150cm/4ft 11in. This is the legal requirement in Ireland and some other European countries, such as Germany and France. Only an EU-approved car seat can be used in the UK.

Ms Wilson has worked with Blackburn-based chartered accountants Pierce. The accountancy and business advisory group provided tax and trademarking advice enabling her to launch Plush.

Pierce had also worked with Ms Wilson for a number of years while she was at DH Stainless and the partnership continued when she established her own venture.

Jane Smith, Pierce associate director, said: “Susie is very entrepreneurial and we are really proud to be supporting her business venture.

“We look forward to seeing the success of Plush unfold in the near future as it is such a unique enterprise.”