New logo for Blackburn brewery Thwaites

MARKETING MOVE the new logo without the shire horses

MARKETING MOVE Rick Bailey, chief executive of Thwaites

MARKETING MOVE The old emblem with the famous shires

First published in Business Lancashire Telegraph: Photograph of the Author by , Reporter

BREWERY Thwaites is launching a new logo - and it is missing the firm’s famous shire horses.

But bosses have insisted the animals, a part of Thwaites history for almost 200 years, remain key to the Blackburn company.

Thwaites is set to unveil eight new delivery lorries later this month ((MAY)) which will incorporate the horses into the design.

However, the company is tight-lipped on what form the horses will take on the fleet, which have been bought as part of a £750,000 investment.

The new logo, based on vintage designs, will soon appear on bottles of cask ales, in pubs and eventually on Thwaites’ Penny Street brewery.

Chief executive Rick Bailey said: “Let me be clear here - we love the horses and they will still be there.

“But we think the new logo is great and works really well.

“It stands out a bit more, with a lighter red, and it means we can be more consistent in how we communicate with the public.”

The new logo has been months in the making and replaces the horse-adorned design which has been used for much of the past decade.

It is strikingly similar to one used by the firm in the late 19th century.

The logo is set to be launched on labels of the firm’s IPA and on bottles of Old Dan, a new 7.4 per cent ABV ale.

The design will also be on the new vehicles, which are based at Thwaites’ distribution centre on Blackburn’s Shadsworth business park.

Bosses have spent £750,000 on the lorries and a new cold store, set to keep the firm’s cask ales at the ideal temperature.

Meanwhile, Mr Bailey has stressed that Thwaites’ shire horses, which live at stables in Blackburn, will continue to be used to promote the company.

Comments (5)

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12:48pm Mon 2 May 11

clickhere says...

"will soon appear on bottles of cask ales,"
.
I'm no expert, but is this a contradiction?
"will soon appear on bottles of cask ales," . I'm no expert, but is this a contradiction? clickhere
  • Score: 0

12:51pm Mon 2 May 11

happycyclist says...

I don't care what the logo looks like as long as they keep brewing excellent ale
I don't care what the logo looks like as long as they keep brewing excellent ale happycyclist
  • Score: 0

4:23pm Mon 2 May 11

RAyzer says...

with sate of town and people in it,best doing it in urdu??
with sate of town and people in it,best doing it in urdu?? RAyzer
  • Score: 0

6:11pm Mon 2 May 11

Keep Darwen Green says...

Hello happy cyclist, have you had a puncture or something? Seems a bit daft to me. Changing the logo from white script on a red background to, white script on a red background!!! okay so they lost the horses heads, but isn't that the symbol for Daniel Thwaites, the shire horses. Seems a bit like a waste of money to me. A bit like the king has no clothes on story. Still, if the beer still has twigs in it you will be happy enough. Up the Thwaites 200 years and long may it continue for happy's sake.
Hello happy cyclist, have you had a puncture or something? Seems a bit daft to me. Changing the logo from white script on a red background to, white script on a red background!!! okay so they lost the horses heads, but isn't that the symbol for Daniel Thwaites, the shire horses. Seems a bit like a waste of money to me. A bit like the king has no clothes on story. Still, if the beer still has twigs in it you will be happy enough. Up the Thwaites 200 years and long may it continue for happy's sake. Keep Darwen Green
  • Score: 0

8:22pm Tue 3 May 11

Mon says...

Looks to me like somebody sat in their office having to justify their salary by thinking up some costly waste of money idea that most people won't even notice. Keep the horses on, they are Thwaites history.
Looks to me like somebody sat in their office having to justify their salary by thinking up some costly waste of money idea that most people won't even notice. Keep the horses on, they are Thwaites history. Mon
  • Score: 0

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