STARS of this year's Love Island have become the face of an online East Lancashire clothing retailer.

Boohooman has teamed up with the show's winner Kem Cetinay, and stars Alex Beattie and Marcel Somerville to promote their latest range.

The online retailer, whose main distribution centre in Burnley employs hundreds of staff, said they approached the Love Islanders because they represent their target market.

Love Island was a hit ITV2 show which saw contestant live in a villa for seven weeks, while trying to find love.

Mr Cetinay, a hairdresser and occasional model, won the dating reality TV show, alongside now girlfriend Amber Davies.